The Backstory:
Automotive dealers are being told to give up on Millennials, that group that encompasses 18-to-34-year-olds, because they aren't going to buy a car anytime soon. The truth is, you're being misinformed because Millennials do what they want to do, and if they want a new car, you'd better be prepared to be on the front line.
The Situation for Dealers:
Millennials have serious purchasing power about $170 billion a year according to a ComScore report, but they arent following through on that poweryet. Automotive dealers should be buying into that purchasing power with strong digital communications that tap into Millennials where they make contact through their mobile devices!
Dealers: Arm yourself with the strategy and know-how to deal with Millennials at the level theyre at drill down and find out what you need to do to sell cars to the Millennial generation right now!The Article Are You Ready to Capitalize on the Millennial Mindset? appeared first on Automotive Digest.