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Home › Are spirits brand owners driving Global Travel Retail customers to distraction? - Comment

 

Are spirits brand owners driving Global Travel Retail customers to distraction? - Comment

2018-08-22 12:07:00| Daily beverage news and comment - from just-drinks.com

With the Global Travel Retail channel becoming such an important testing ground for new innovative expressions, have brown spirits brand owners found the perfect launch pad for NPD, or are they slowly but surely confusing consumers with mixed messages? Neil Ridley checks in for a nose around.

Tags: comment travel global brand

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