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Are stores missing impulse sales opportunities at the self-checkout?
2015-09-10 16:12:08| Beverages - Topix.net
Through a special arrangement, presented here for discussion is a summary of a current article from the monthly e-zine, CPGmatters . Several years after soft drink giants managed to get small coolers installed right next to checkout lanes at most American supermarkets and many other types of stores, Coca-Cola is trying to get many of these outlets to take the next logical step: merchandising impulse-buy beverages in the increasingly popular self-checkout area.
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Category:Food and Related Products