Oh, the difference two little letters can make in a phrase!
Being just one OF a million has a largely negative connotation. In retail automotive it could mean that you are little more than an order taker to your consumers. They dont expect any guidance from you, they dont value your opinion, they really dont WANT to interact with you at all; you are the necessary means to an end, and you are far from the ONLY person that can meet their needs. There are a million others just like you. What a horrible thought!
Contrast that with the connotation of being one IN a million
When you are one IN a million you offer something very meaningful and extremely valuable to the consumer that they cant get from anyone else. The connotation is that you are the ONLY one that provides a particular value or service to your consumers, the only one that can meet their needs.
How do YOU become one IN a Million? Keep Reading!
The Article Are you one OF a million or one IN a million? appeared first on Automotive Digest.