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Ask an Expert: How can we know our customers better and understand what they consider before making a purchase?

2013-04-12 15:11:43| Marketing and Public Relations - M&O

This is an excellent and frequently asked question. Your customers/clients may include dozens, hundreds, or even thousands of unique individuals or other businesses. Beyond direct feedback, how do we get to know our customers better in order to meet their needs with digital content? Persona development is a great first step. You may start with [...]

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