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Asos harnesses augmented reality for fit tool trial

2020-01-15 12:20:00| Daily apparel & textile news and comment - from just-style.com

Asos has become the first retailer in Europe to trial a new Augmented Reality (AR) tool that offers consumers a simulated view of a garment in different sizes and on different body types to help drive more informed purchases.

Tags: trial tool fit reality

Category:Consumer Goods and Services

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