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Auto Dealers: How to Create Effective Emails

2013-05-20 19:06:12| AutomotiveDigest.com - Automotive Industry News

As a general rule, effective emails should contain about 60% editorial content and about 40% promotional content.  Editorial content gives the recipient a reason to read and focuses on the readers needs. Promotional content gives the reader something to do, including a call to action, and promoting your products and services. Good content doesnt have to be expensive; re-use and re-purpose content or partner with other content providers. When designing your email, there are several things to keep in mind to ensure you create an engaging design. Keep reading!The Article Auto Dealers: How to Create Effective Emails appeared first on Automotive Digest.

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