IMN has launched Loyalty Driver Premier. This fully managed service provides automotive dealers with a comprehensive targeted marketing campaign manager that integrates DMS data with behavioral data from IMN newsletters to deliver relevant and timely messages to customers and prospects from a single platform.
Only IMN offers the ability to leverage intent demonstrated within the newsletter and couple that with key DMS data to create meaningful, high-ROI campaigns, stated Brian Epro, vice president, product strategy, IMN. The Article Auto Dealers Sell Smarter, Not Harder appeared first on Automotive Digest.