The Autobytel Dealer Insights Series is a quarterly education program is designed to help dealers increase sales to today's online consumers.
Watch Part 3 of the Autobytel Dealer Insights Series.
Following are several important tips from the series, to help dealers enhance their Internet sales operations:
1. Since today's car buyers are prone to considering many brands, dealers should communicate the significant benefits of their brand in addition to communicating the benefits of their store (i.e. industry awards and accolades, manufacturer maintenance/warranty/roadside assistance programs, etc.).
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