Ever since its inception 18 years back the Company has demonstraed rapid growth and managed to maintain its leading position in the competitive market. Over the years, Azercell brought and presented for a first time in Azerbaijan a number of technological innovations: GSM, pre-paid mobile services, GPRS / EDGE , 24/7 Customer Care, Azercell Express offices operating with "one-stop-shopping" concept, "ASAN Imza" and many others.