New Coast Realty owner, Ze Yu Wu, seen leaving his Richmond Office on April 4. New Coast Realty owner, Ze Yu Wu, seen leaving his Richmond Office on April 4. The B.C. real estate industry's self-regulating body has stepped in to impose a list of conditions on New Coast Realty, the result of a Globe and Mail investigation that revealed a controversial, informal training session at one of Vancouver's fastest-growing real estate firms. On Friday evening, The Globe posted an audio recording of New Coast owner Ze Yu Wu instructing his firm's real estate sales teams on how to make a quick commission by talking clients into selling their houses for less money than they want.