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Bacardi Campaign Hits Theaters, With Mobile Element

2013-06-28 15:16:49| Beverages - Topix.net

Bacardi, which launched its integrated "Vivimos! marketing campaign late last month, is now rolling out stage two -- including airing one of its videos in about 100,000 U.S. movie theaters over the summer, with a mobile interactive element via Shazam.

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