Home Battle of the Generations - The fight for iGen, Millennial, Gen X and Baby Boomer consumers
 

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Battle of the Generations - The fight for iGen, Millennial, Gen X and Baby Boomer consumers

2017-02-01 15:09:00| Beverage industry market research - from just-drinks.com

Different consumer age groups now have very different expectations and relationships with brands. Understanding what those are, and developing ways to influence them, is becoming increasingly crucial

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