Home Beckham signs joint venture with Li & Fung arm
 

Keywords :   


Beckham signs joint venture with Li & Fung arm

2014-12-03 13:28:13| Logistics - Topix.net

Football star David Beckham signed a worldwide licensing joint venture with Global Brands Group on Wednesday to create a lifestyle brand, marking the start of a celebrity-focused branding strategy at the Li & Fung consumer brands spin-off. "This is a joint venture that will build brands and licence brands all around the world not just with David Beckham but other incredibly iconic stars," chief executive Bruce Rockowitz said at a press conference marking the event.

Tags: joint signs arm venture

Category:Transportation and Logistics

Latest from this category

All news

05.11Summary for Tropical Storm Rafael (AT3/AL182024)
05.11Tropical Storm Rafael Public Advisory Number 6A
05.11Tropical Storm Rafael Graphics
05.11Atlantic Tropical Weather Outlook
05.11Eastern North Pacific Tropical Weather Outlook
05.11Tropical Storm Rafael Graphics
05.11Tropical Storm Rafael Forecast Discussion Number 6
05.11Tropical Storm Rafael Wind Speed Probabilities Number 6
Transportation and Logistics »
05.11Boeing strike ends as workers back 38% pay rise deal
05.11Tropical Storm Rafael Public Advisory Number 6A
05.11Summary for Tropical Storm Rafael (AT3/AL182024)
05.11Tropical Storm Rafael Graphics
05.11Atlantic Tropical Weather Outlook
05.11Eastern North Pacific Tropical Weather Outlook
05.11Tropical Storm Rafael Graphics
05.11Tropical Storm Rafael Forecast Discussion Number 6
More »