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Before Self-Driving Cars: Four Tech Challenges the Auto Industry Faces Today
2015-01-28 01:50:05| AutomotiveDigest.com - Automotive Industry News
According to Dykema Automotive Practice, as the industry continues to evolve toward vehicles without drivers, there are four main challenges to watch including: The Culture Combination: If vehicles are going to integrate the most advanced technologies, car companies need to work with the brightest tech minds. But so far, it hasn't always been a comfortable collaboration. . Silicon Valley and Detroit are two very different places. But while the stalwarts of Silicon Valley might not want to move to Detroit, many see the auto industrys potential. Apple has partnered with Ferrari, Volvo and Mercedes on CarPlay, which will deploy the iOS operating system to let drivers control navigation and entertainment from their iPhones. Intel is working with Ford on things like an interior camera that will recognize the driver and a system that unlocks cars with smartphones. The Long Lead Time: On average, it takes three years to design and build a new car and that car will stay on the road for roughly 11 years. The industry needs to find a way to bring new car technology more quickly to market -- as consumers have come to expect all technology to move as fast as the updates we get for the devices we carry in our pockets and as reliable as a car itself. Keeping Data Private: In the not-too-distant future, we'll be able to take road trips and depend on our cars to tell us when we are near our favorite chain restaurants, how much gas costs at the approaching stations and whether the sprinkler system has turned on at home. According to Steve Tupper, the leader of Dykemas Privacy, Security and E-Commerce practice, "Carmakers can give drivers a very rich experience if drivers allow the use of their data. The critical thing is to help drivers understand and control that data access. The carmaker that does this better than any other will win lots of hearts and minds. Keeping Data Secure: As technology improves auto safety, the industry must find ways to keep those systems secure. According to the McKinsey study, 43 percent of new car buyers say they are worried that hackers will tamper with their brakes or safety systems. You can't have vehicles communicating reliably with one another if you don't have a secure network, says Paul Laurenza, a Dykema attorney who focuses on transportation safety. MORE >> WHITE PAPER -- To drill down and gain more assessment and insight on driverless cars from the Dykema Law Firm. ____________________________________________________________ The Article Before Self-Driving Cars: Four Tech Challenges the Auto Industry Faces Today appeared first on Automotive Digest.
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Category:Automotive