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Behind the Storefront: Frozen's Elsa doll is not 2014's top-selling toy

2015-01-20 23:50:08| Toys - Topix.net

Disney Frozen's Elsa doll beat Barbie in U.S. 2014 sales, but it's not the top-selling toy for the year. According to market research firm NPD Group, which tracks 80% of the U.S. retail market for toys, Teenage Mutant Ninja Turtles figures assortment was the top seller, benefiting from last year's movie relaunch of the hit 80s classic toys.

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