At the behest of the World Health Organization , the so-called "SAGE [Strategic Advisory Group of Experts] Working Group on Vaccine Hesitancy" has put together a report for the United Nations arm outlining new strategies to convince more people to get vaccinated. And in this report, recommendations are made that the vaccine industry market its vaccines in the same way that fast food corporations market junk food products to children -- by appealing to emotion, telling fairy tales and ultimately deceiving consumers.