For dealerships, the daily operation may not conform to the creation and constant feeding of a blog. If youre the owner or manager, its hard to even know where to start. Blogging is an extended conversation that goes on through every level of the sales process.
Here are 6 tips to help you get your blog up and running:
1. Stake Your Claim
Branding is important here so choose a URL thats memorable. A good choice is to use your dealership business name with blog after it (example: ABCMotorsBlog.com). If youve done your SEO homework then people will find your site. Optimize your blog to give users more of what theyre looking for.
Keep reading for the remaining tips from Kathi Kruse, social media expert and founder of Kruse Control, Inc.
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