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Home › Bottling a brand: Coca-Cola, Pepsi and the power of drinks branding

 

Bottling a brand: Coca-Cola, Pepsi and the power of drinks branding

2013-10-03 12:40:00| Food Processing Technology

Coca-Cola topped Interbrands Best Brands list in 2012 and Pepsi is spending $50m on a brand partnership campaign with female artist, Beyoncé. Laura Husband explores the power of drinks branding

Tags: power brand drinks branding

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