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Bouygues Telecom adopts new brand tagline backed by multi-channel ad campaign

2020-01-27 11:02:00| Telecompaper Headlines

(Telecompaper) French operator Bouygues Telecom has announced the launch of its first advertising campaign under the company's new brand tagline, 'On est fait pour etre ensemble' ('We are made to be together'). The brand awareness campaign features a TV commercial centred on the theme of friendship, with the support of online, press, cinema and billboard creatives.

Tags: brand campaign telecom backed

Category:Telecommunications

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