The protest was launched by the United Steelworkers trade union in Toronto and has the backing of the Canadian Labour Congress A row broke out after 120 Toronto Steelworkers, who have manufactured beer cans at Crown Holdings North York factory for 25 years, were forced to strike in 2013, after the multi-national company allegedly cut pensions, eliminated the cost of living allowance and cut wages for new starters. Crown has refused to negotiate a fair resolution to the 19-month strike, according to USW, and is rumoured to have said in the event of a settlement, most union members will lose their jobs to replacement workers recruited to operate the Toronto factory during the strike.