Home › Broadcast and cable networks test linear addressable TV ad platform with Nielsen
 

Keywords :   


Broadcast and cable networks test linear addressable TV ad platform with Nielsen

2020-01-07 15:20:45| Digital TV News

Nielsen (NYSE: NLSN) has announced the beta launch of its Addressable TV platform. As part of the beta, leading programmers will test the solution by running addressable ad campaigns and evaluating how it interoperates with their workflows.

Tags: with test networks cable

Category:Consumer Goods and Services

Latest from this category

All news
08.01Weight loss jabs affecting Greggs, boss says
08.01Homeless charity concerned over energy costs
08.01Government to water down business rate rise for pubs
08.01Sportswear firm Castore defends price of football kits
08.01Sportswear firm Castore defends price of football kits
08.01Tesco and M&S report strong Christmas food sales
08.01Upfront childcare payments 'simplifies the system'
08.01Trump calls for US military spending to rise more than 50% to $1.5tn
Consumer Goods and Services »
08.01Weight loss jabs affecting Greggs, boss says
08.01Homeless charity concerned over energy costs
08.01Government to water down business rate rise for pubs
08.01High-tech livestock barns take center stage at Ohio State
08.01Copper feeding strategies for nursery pigs
08.01Ontario, Canada Now Accepts More Items for Recycling
08.01Call2Recycle Launches Battery Recycling Program in New Brunswick, CA
08.01Elevated Temperatures and Landfill Fires Whats the Difference?
More »