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Brown-Forman plans to sell Southern Comfort for $543 million

2016-01-14 16:39:02| Food - Topix.net

Southern Comfort's parent company says it is selling the iconic brand to a rival in a $543.5 million deal. Brown-Forman CEO Paul Varga says decision to sell the brands reflects the Louisville-based company's "evolving portfolio strategy" and its focus on top-priority brands.

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