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Brown-Forman seeks Jack Daniel's Tennessee Fire not 'flash in pan' with US-wide launch

2014-12-08 09:00:36| Food - Topix.net

Brown-Forman will launch cinnamon-flavored bourbon Jack Daniels Tennessee Fire across the US in 2015 and says it is working hard to ensure such flavor line extensions aren't simply a 'flash in the pan'. CEO Paul Varga revealed the news about Fire as Brown-Forman reported its Q2 results for fiscal year 2015 ending October 31 - net sales grew 1.5% to $1.135bn on a reported basis; reported operating income fell 3% to $303m due to negative foreign exchange movements.

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