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Brown-Forman to Invest More in Old Forester

2015-03-17 05:15:26| Beverages - Topix.net

Brown-Forman Corp. said it plans to invest an additional $20 million on a $50 million effort to revive its Old Forester bourbon brand and named Brown family member, Campbell Brown, president of the unit, which sold just 112,000 cases last year, down from its 1972 peak of 1 million cases. The decision comes amid a bourbon rage that Old Forester has basically missed out on.

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