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Browser-based ad blockers threaten free-for-all Internet

2013-08-22 19:30:46| InfoWorld: Top News

Nearly one in four browsers are armed with an ad-blocking tool, reducing revenue at free-content websites, an Irish company said today. The popularity of ad blocking -- driven by users' frustrations with intrusive, distracting or just-plain-ugly-and-noisy ads -- threatens the free-for-all model of the Internet, said PageFair, a company that's helping content publishers audit the problem and try to stem some of the bloodletting.

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