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Bud Light Introduces New Label, But How Effective Can It Actually Be?
2015-12-22 18:06:09| Beverages - Topix.net
Anheuser-Busch needs its new Bud Light label to woo millennial beer drinkers and reintroduce Bud Light as an authentic, legacy brand with a longstanding history. That's a lot to ask of a label.
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