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Budweiser campaign embraces 'big beer' role, separates itself from growing craft beer market

2015-02-06 17:24:48| Beverages - Topix.net

After several years of losing ground to craft brewers, Anheuser-Busch, the country's biggest brewery, seems to be conceding that its flagship brew may not fly with fans of fancy suds. Rather than try to woo them to toss back a Budweiser, Anheuser-Busch is aiming its latest marketing at its core consumers, the folks who likely wouldn't reach for a craft beer in any case.

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