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C&A building brand loyalty through consistent fit
2015-11-13 18:28:00| Daily apparel & textile news and comment - from just-style.com
If proof was needed of the link between consistent garment size and fit and its impact on top-line growth, then look no further than European value fashion retailer C&A - where a 10-month overhaul of fit and product development processes is already paying dividends. Involving the supply base as early as possible has also been one of the keys to success.
Tags: building
brand
fit
consistent
Category:Consumer Goods and Services