Ryan Dicken, the CEI Groups Midwest regional sales manager, will explain how traditional fleet communications differ from targeted safety messages that are disseminated to specific subgroups of fleet drivers and their managers. His presentation, Impacting Driver Safety through Microtargeted Communications, will be taking place on November 19 at the Wisconsin chapter of the NAFA Fleet Management [...]The Article CEI Groups Ryan Dicken Speaking on Microtargeted Communications appeared first on Automotive Digest.