The Oculus Rift is still in development kit form, but for a dev kit that aims to offer virtual reality in the living room for a relatively affordable $300 price tag, the device actually delivers. Your less tech savvy friends may not have heard of the Rift yet -- and it doesn't exactly have an impressive catalog of officially supported software -- but the buzz surrounding the device is strong and loud. In fact, that buzz is so strong and loud that Sony has taken to developing a Rift competitor of its own.