Dieter Zetsche, chief executive of Daimler AG and head of Mercedes-Benz, on stage at CES in Las Vegas introducing the Mercedes F 015 Luxury in Motion autonomous car Dieter Zetsche, chief executive of Daimler AG and head of Mercedes-Benz, on stage at CES in Las Vegas introducing the Mercedes F 015 Luxury in Motion autonomous car Mercedes took a bold step into the future of self-driving cars at the CES consumer electronics show Monday night with the introduction of a radical concept car. Dubbed the F 015 Luxury in Motion, the sleek four-door automobile envisions how luxury self-driving cars might look and feel a short 15 years in the future.