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Home › COVID-19 fails to stem premiumisation flow in US spirits - Brown-Forman

 

COVID-19 fails to stem premiumisation flow in US spirits - Brown-Forman

2020-06-10 16:59:00| Daily beverage news and comment - from just-drinks.com

The head of Brown-Forman has praised the US spirits consumer for their resilience, with premiumisation in the country's spirits category continuing, despite the ongoing coronavirus pandemic.

Tags: flow stem fails spirits

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