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CTV/OTT expected to be fastest growing media channel in U.S. in 2024
2024-04-16 17:30:19| Digital TV News
April 16, 2024 Video advertising revenue in the U.S. grew 10.6% YoY in 2023, rising to $52.1 billion. Forty-two percent of this revenue was generated from CTV and OTT, according to research conducted by PwC for the IAB.
Category:Consumer Goods and Services