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Cadillac wants small dealers to upgrade to 'boutique' stores

2015-01-22 22:38:15| Automakers - Topix.net

In this Jan. 13, 2015 file photo, Cadillac president Johan de Nysschen introduces the 2016 CTS-V during media previews for the North American International Auto Show in Detroit. In an effort to better compete with BMW and Mercedes, Cadillac wants about 700 smaller U.S. dealers to create "boutique" stores that focus on the General Motors luxury brand.

Tags: small stores upgrade boutique

Category:Automotive

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