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Campaigning on climate science consensus may backfire, warn scholars

2017-07-23 06:00:00| LifeSciencesWorld

[NEWS] Climate change campaigns that focus on correcting public beliefs about scientific consensus are likely to backfire and undermine policy efforts, according to an expert commentary published today in Environmental Communication. The six authors of the commentary argue campaigns which emphasize variations on messages such as, “97% of climate scientists have concluded that human-caused climate change is happening,” hold several serious drawbacks. Firstly…

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