Campbell Soup Company has become the latest major food brand to announce plans to remove artificial ingredients from its portfolio of soups, beverages and snack foods in North America. In response to growing consumer awareness and the demand for healthier food options, Campbell's joins Nestle, Kraft, as well as fast food chains like Chipotle, Pizza Hut and Taco Bell in announcing that they will be removing artificial colors and flavors from most of its North American products by the end of 2018.