Alan Wiseman said he was impressed with how Maggie's centres helped people overcome financial problems during cancer treatment MILLIONAIRE milkman Alan Wiseman has revealed how one of Scotland's best-known broadcasters inspired him to help raise money for a leading cancer charity, as the famous dairy family pledge to donate up to A 100,000. Mr Wiseman, the former chairman of Robert Wiseman Dairies , said he had been impressed by the work of the Maggie's cancer centres since being approached by television presenter, Kirsty Wark, three years ago.