Capital Gains: Rocking out at Deep Eddy's; Golfer's big score; Affordability claims Austin company; Props for Whole Foods Now that Deep Eddy Vodka's Dripping Springs distillery is fully functioning with a tasting room and retail liquor sales, monthly concerts will begin at the end of January to attract more customers. Deep Eddy Vodka continues to leverage its brand, adding live music to the marketing mix.