With the new-car market off to a fantastic start in 2013, its more important than ever to understand what makes new-car shoppers unique and market to them accordingly.
Cars.com has developed a handy guide to brief you on topics from branding and reputation to new-car merchandising, social media and mobile.
Download this free ebook now.The Article Cars.com Free E-book: Have you met the NEW New-Car Shopper? appeared first on Automotive Digest.