Home › Case Study: How Whirlpool Heated Up Sales by Warming Up 'Cold Metal'
 

Keywords :   


Case Study: How Whirlpool Heated Up Sales by Warming Up 'Cold Metal'

2015-06-08 14:20:21| Appliances - Topix.net

Register to become a member today. You'll get the essential information you need to do your job better, including Appliance marketing long has been mainly about product features and reviews - "cold metal" as Whirlpool Senior Brand Manager Jon Hall puts it.

Tags: up case sales study

Category:Consumer Goods and Services

Latest from this category

All news
13.05Melinda French Gates to quit Gates Foundation
13.05Piracy on social media and messaging apps grows in Asia Pacific
13.05Anoki launches AI-powered experience on Google TV
13.05Swisscom TV connections down 11,000 in 1Q 2024
13.05Shares in meme stock GameStop mount a return
13.05Bell adds 14,174 net retail IPTV subscribers in 1Q 2024
13.05IT Cosmetics Revamps CC Cream & Adds Sun Blush for Spring 2024
13.05Lottie London Teams with Netflix for Endless Summer Cosmetics Collection
Consumer Goods and Services »
13.05Melinda French Gates to quit Gates Foundation
13.05BASF in South Carolina Joins with Make-A-Wish
13.05PCMC addresses latest printing trends at \'Power Packs Live\'
13.05More than 50 sessions scheduled for drupa cube
13.05IDENTCO highlights automation and PCB labeling at PCB East
13.05Piracy on social media and messaging apps grows in Asia Pacific
13.05Anoki launches AI-powered experience on Google TV
13.05INDA, AFS Partner on FiltXPO 2025 Conference Program
More »