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Chefboyardee's boo-boo becomes comedy opportunity for Second City improv troupe

2014-06-11 23:30:36| Food - Topix.net

Chefboyardee, the Omaha, NE.-based unit of food giant ConAgra Foods , reached out to Second City to come up with a humorous social media-based campaign to reintroduce the pop top can lids that Chefboyardee had - it turns out - unwisely decided to phase out in the spring of 2013.

Tags: city opportunity comedy improv

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