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China spirit - How Diageo got burned by the baijiu bubble - Part I

2017-08-10 19:17:00| Daily beverage news and comment - from just-drinks.com

In a visit to the home of Diageo's Chinese spirit brand, Shuijingfang, news & insights editor Andy Morton looks back at the fall - and subsequent rise - of baijiu, and shows how the company is learning from past mistakes to help shape the future of the baijiu category.

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