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Churn rate drops for U.S. OTT services especially vMVPDs

2020-12-08 15:00:48| Digital TV News

Parks Associates research finds the overall annual churn rate for OTT services dropped from 46% in 3Q 2019 to 38% in 3Q 2020. vMVPDs experienced an even more dramatic drop, from 84% in 2019 to 49% in 2020.

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