Mashable: Three years ago, environmentalist Bill McKibben wrote an article for Rolling Stone that catapulted the divestment movement into popular conversation. But it was a fairly subtle article, slightly hidden in the magazines glossy pages.
It didnt even earn a cover photo, McKibben recalls. That spot went to Justin Bieber.
But, he said, it soon became the most shared article in Rolling Stones history. The pieces popularity was a moment that helped start the global movement of fossil fuel divestment....