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Coca-Cola Amatil banking on lift from Coke Life

2015-03-29 19:14:32| Beverages - Topix.net

After a 23-year career with Coca-Cola, Barry O'Connell has arguably swallowed more soft drinks than the average consumer. But when the head of Coca-Cola Amatil's Australian non-alcoholic beverages business undertook a blind taste test of the bottler's newest product, Coke Life, he failed to distinguish between "classic" Coke and its stevia-sweetened spin-off.

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