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Home › Coca-Cola Co pulls Coke range together for 'One Brand' marketing position

 

Coca-Cola Co pulls Coke range together for 'One Brand' marketing position

2016-01-19 13:02:00| Daily beverage news and comment - from just-drinks.com

The Coca-Cola has repositioned the marketing strategy for its namesake CSD range, bringing together the global positioning of Coca-Cola, Coca-Cola Light/Diet Coca-Cola, Coca-Cola Zero, and Coca-Cola Life.

Tags: range position marketing brand

Category:Food and Related Products

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