" The curvy Coca-Cola bottle is celebrating its 100th birthday, and an art museum is exploring the origins and influence of a bottle design that's so recognizable, you'd know the brand if you held it in the dark. "The Coca-Cola Bottle: An American Icon at 100" opens Saturday at Atlanta's High Museum and is set to run through Oct. 4. Visitors can see original design illustrations, a prototype of the 1915 design and the work of artists who have been inspired by the now-classic design.