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Coca-Cola uses Splunk for data-driven insight

2014-10-07 23:22:45| Beverages - Topix.net

Coca-Cola is using operational intelligence platform Splunk as part of an initiative to ensure that decisions are data-driven at the company. Michael Connor, senior platform architect at The Coca Cola Company told delegates at splunk.conf 2014 in Las Vegas today that the organisation needed to base its decisions on data because "without data you're just a person with an opinion".

Tags: insight splunk cocacola datadriven

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