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Coke research shows buzz doesn't equal sales

2013-04-01 04:26:17| Beverages - Topix.net

A March 18 presentation at the Advertising Research Foundation's Re:think 2013 conference challenged that article of faith, reminding marketers that online buzz - an amalgam of Facebook, Twitter, blog and YouTube comments - is only a sales tool, and not a particularly effective one at that.

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